The design is absolutely brilliant, though like kgenextreme said I question the removal of the f. While the feather to the left of the word clearly lets a person know it means feather I would probably question why the F wasn't simply added. Especially if the client was to write their name without this logo beside it they would want the F there. I also am curious to how well it would work in print media but that is certainly less of a concern as it doesn't seem like it would have a huge problem with that, though tweaking might be needed for that.
Still, it is a great design, especially so with the feather.
mixed feelings... its brilliant cause u didnt need to put an f to show that it is a feather.. but i worry... clients ... would you as a client be open to such level of creativity for ur logo (just to build an opinion)
Wana fly with replaced F.
Still, it is a great design, especially so with the feather.